From Park Entrance To Toboggan Queue: How Digital Signage Is Transforming The Visitor Experience At Pembrey Country Park
Customer: Pembrey Country Park | Sector: Leisure, Tourism & Visitor Attractions | Solution: Outdoor Digital Signage, Digital Signage, SignageLive Content Management
About Pembrey Country Park Digital Signage
Pembrey Country Park is one of Wales’ most popular visitor destinations, attracting thousands of visitors each year to its award-winning beach, woodland trails, Ski Centre, Toboggan Run, cafés and seasonal events. As a result, effective communication plays a vital role in delivering a safe, enjoyable and memorable visitor experience. With so many activities taking place across the site, visitors need access to clear and timely information throughout their visit.
The Challenge
Traditional posters and printed notices could only communicate a single message at a time and often required significant staff effort to update. As activities, promotions, events and visitor information changed throughout the year, keeping communications current and engaging became increasingly difficult.
The team wanted a more flexible solution that would allow them to:
- Promote activities and attractions
- Share safety information
- Advertise events and seasonal campaigns
- Promote food and drink offers
- Improve visitor awareness of facilities
- Update information quickly when required
Most importantly, they wanted to communicate with visitors throughout their journey across the park rather than relying on static signage in isolated locations.
The Solution
Working with Comcen AV, Pembrey Country Park introduced a network of digital signage displays positioned at key visitor touchpoints across the site. The installation includes:
- Outdoor Digital Signage at the Park Entrance
- Mobile Digital Signage at the Toboggan Area
- Ski Centre Entrance Display
- Ski Centre Display
- Café Digital Menu Board
All displays are centrally managed through the SignageLive platform, enabling staff to update content quickly and schedule campaigns throughout the year.
A Platform For The Entire Team
One of the biggest benefits of the new digital signage network is the ability for multiple departments to contribute content and communicate with visitors.
As Michael Dougall, Ski Centre Manager, explains:
“The great thing about the screens is that everyone gets involved. We can promote activities, share safety information, advertise events and communicate important updates across the park. Why have one message when you can have many?”
Improving Safety During Peak Visitor Periods
Safety remains a priority throughout the park, particularly during busy summer periods. For the popular Toboggan Run it’s important to communicate safety information before visitors take part.
The displays are also used to communicate:
- Beach safety information
- Fire prevention guidance
- Dog walking advice
- Weather-related updates
- Visitor instructions
- Emergency information
This helps reinforce important messages while reducing pressure on operational staff.
Supporting Events Throughout The Year
Pembrey Country Park hosts a wide range of seasonal events and attractions. The digital signage network provides a flexible platform for promoting:
- Christmas Light Trail events
- Food Festivals
- Family activity days
- Toboggan activities
- Ski lessons
- Birthday parties
- Seasonal attractions
- Community events
Driving Additional Revenue Opportunities
Digital signage is helping the park make better use of visitor dwell time. Whether visitors are enjoying refreshments in the café or moving between attractions, the screens create opportunities to promote additional services and experiences, such as:
- Food and drink offers
- Seasonal specials
- Activities and attractions
- Event bookings
- Future visits
The team has already seen positive engagement with food promotions and recognises the value of visual communication in influencing visitor decisions.
Support When It Matters
For Pembrey Country Park, the project was not simply about installing screens. It was about having a partner available when support is needed.
As Mike explains:
“We had a login issue that turned out to be a simple password problem. I was speaking with Frank at Comcen AV, SignageLive support and our IT team. Everyone worked together to get it sorted quickly. That’s what you want from a supplier when you need help.”
The Results
The digital signage project has provided Pembrey Country Park with a flexible visitor communication platform that supports operational efficiency, visitor engagement and commercial growth.
Key benefits include:
- Improved visitor communication
- Enhanced safety messaging
- Greater awareness of activities and attractions
- Better promotion of events and seasonal campaigns
- Increased visibility of food and beverage offers
- Reduced reliance on printed posters
- Faster updates across the park
- Improved visitor experience
- A scalable platform for future growth
Why Comcen AV?
Pembrey Country Park wanted more than a supplier. They wanted a partner who understood their environment, listened to their requirements and provided support beyond the installation itself. Comcen AV worked closely with the team to identify the most effective locations for digital signage across the site, ensuring visitors receive the right information at the right time. From the large outdoor display at the park entrance through to the Ski Centre, Toboggan area and café, every screen was positioned to maximise visitor engagement and communication. The project was supported throughout by Comcen AV Account Manager Frank, helping the team maximise the value of the solution and continually develop new ways to communicate with visitors.
As Mike concludes:
“Frank has been great throughout the project. He’s always available when we need him and always answers the phone. I’d happily recommend Comcen AV.”
Mike, Ski Centre Manager, Pembrey Country Park
Looking To Improve Visitor Communication?
Whether you manage a country park, visitor attraction, leisure facility or tourism destination, digital signage can help improve visitor engagement, enhance safety communication and create new revenue opportunities. Contact Comcen AV to arrange a FREE Digital Signage Review and discover how your visitor spaces can perform at the level your organisation expects.
01792 515519 | av@comcen.co.uk
